After having listened to most of my classmates present
chapters of the book we have been reading and after having heard much
discussion about how oblivious we sometimes are I decided that I would try to
become at interpreting, and making meaning from information presented in the
form of images.
During one of the presentations they showed a soap ad that
showed a high-class mother and daughter. Prior to having taken this class I
would have glanced at that image, smelled the soap and decided from there whether
or not I would buy it. I know realize that that soap is being marketed for the
upper-class and that it is just not very realistic to look like the two of them
looked or to have a bathroom like that for me. The soap ad is not a big deal,
but it is just an example of what companies do to sell their products.
The next time I went to Wal-Mart I was very observant of
what it is that the ads were trying to say about the product and what the
product actually is. A friend of mine went with me and I laughed when she
grabbed nail polish and said that the reason why she was getting it is because
“Their ad on T.V. caught my attention, so I want to try it.” I had to give her
my spiel about how the ad really doesn’t mean anything about the product, but
she still went ahead and purchased the nail polish. (Which I’m pretty sure
costs more than the others because of that fancy ad, but it is still of similar
quality as the others).
Did you notice how the paint job on the photo is not perfect? First I wondered if they deliberately focus on a teenagers. But it would be weird for Rimmel to show imperfection. Finally, by following the hyperlink I realized that it is www.thefingernailfiles.com blogger "visual review" of the nail polish :-)
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